“Honest pricing” campaign

Business objective. Convert the verified +18% pricing-page lift into pipeline at scale: +$300K qualified pipeline this quarter from mid-market.

Customer problem. Ops leaders can’t build an internal business case without knowing what the tool will cost at their scale.

Value proposition. The only supply-chain analytics platform you can fully price — and fully evaluate — before talking to anyone.

Key message. “Know what it costs. Before the call.”

Supporting evidence. E-014 result (+18% qualified conversion) · EV-118 lost-deal analysis · L-021.

Offer. Interactive price calculator + worked examples at three company scales.

Call to action. “See your price” → calculator → optional demo.

Constraints. All price claims legally reviewed · no competitor naming · brand voice: plain, unhyped.