Experiment E-016 · Mission M-007 · From decision D-032

Enterprise pricing ranges — reaction test

EVOwner: Elena Volkov Draft — awaiting approval Review date: Aug 29

Experiment builder

Hypothesis

Assumption being tested

Committing this experiment links its result to the assumption's status.

Baseline

Primary success metric

Target threshold

Secondary metrics

Time period

Audience

Test / control

Stopping condition

Estimated cost

Risk

Human & AI responsibilities

Frame hypothesis & thresholdsHuman judgment

Build page variantsAI execution

Approve copy & legal claimsHuman approval gate

Traffic split & data collectionAI execution

Monitor guardrailsAI, escalates to human

Final interpretationHuman judgment

Experiment logic preview

If we show price ranges to enterprise visitors, then qualified demo requests should move from 1.9% to ≥ 2.3%, because assumption A-05 is false — buyers are suppressed by uncertainty, not seeking negotiation.

Linked objects

◆ Decision D-032 (pending)→ △ Assumption A-05→ ⧖ Prior: E-014 readout→

Approve & create execution plan →

All experiments · Mission M-007

ID	Experiment	Tests	Status	Result	Owner
E-014	Transparent pricing LP vs. contact-sales	A-03, A-04	Concluded	+18% qual. conv. · supported	E. Volkov
E-015	Proof-led vs. feature-led narrative	A-06	Running · day 12/28	—	E. Volkov
E-016	Enterprise pricing ranges	A-05	Draft	—	E. Volkov
E-011	Trial length 14 → 30 days	A-07	Archived	No effect · A-07 rejected	S. Okafor