Performance · Mission M-007 · Experiment E-014 · Campaign: pricing LP · Jun 16 – Jul 14

Pricing transparency — result

Result: +18% qualified conversion Target was: +12% Measurement confidence: high (95% CI +11% to +25%)

The performance story

answers one question: did removing price uncertainty create qualified demand?
Baseline (control)
6.9%
visit → qualified demo request
Intervention
Variant B
transparent pricing + calculator
Result
8.1% ▲ +18%
relative lift, p = 0.008
Value created vs. cost
$420K
pipeline · cost $6.8K · verified by finance
Qualified conversion by week · control vs. variant
9% 7% 5% Variant 8.1% Control 6.9% Wk 1Wk 3Wk 5

Contribution lineage

Original signal
S-112 · sales-call pattern
 →
Human insight
Trust, not awareness, blocks conversion
 →
Decision
D-031 · transparent pricing
 →
Experiment
E-014 · LP A/B, 4 wks
 →
Execution
LP build · 7 agent tasks · 3 gates
 →
Result
+18% · $420K pipeline
Supporting metrics
MetricControlVariantΔ
Qualified pipeline (attributed)—$420Kverified
Demo → SQO rate31%34%+3 pts
Time on pricing page0:482:31+214%
Calculator completion—44%new
Acquisition cost / SQO$212$174−18%
Interpretation — human judgment required