Mission M-007

Signal inbox

Raw observations from customers, teams, analytics, and AI — collected so patterns emerge before anyone jumps to solutions.

Sources

◉ All sources 42

Customer 16

Employee 9

Market 5

Analytics 6

Competitor 3

AI generated 7

Manual observation 4

Filters

Mission

Date

Verification

Confidence

Signal · S-112High relevance✓ Human confirmed

Prospects say they “can’t tell what this will actually cost” before talking to sales.

Pattern across 14 discovery calls. Representative quotes attached. Privacy: names removed at source.

Source: Sales calls (Gong)Jun 3–17 ▣ 3 evidence items4 similar signalsVisibility: mission team Move to ideation

Signal · S-131Medium relevance◈ AI inferred

Support tickets mentioning “surprise fees” doubled quarter over quarter (23 → 47).

Detected by the analytics agent from Zendesk tags. Awaiting human confirmation before it can support any claim.

Source: Zendesk analysisJul 12Visibility: mission team

Signal · S-127High relevance✓ Human confirmed

Two competitors published full pricing pages in the last 90 days.

Nordwind Analytics (May) and Cargoline (June). Both now rank for “supply chain analytics pricing”.

Source: Market watch · Tomás NúñezJul 2▣ 2 evidence items

Signal · S-134Unassessed✓ Human submitted

A churned customer said onboarding “felt like a second procurement process”.

Submitted by Priya Sharma from an exit interview. Relates to the preserved minority position on onboarding friction.

Source: Customer conversationJul 15Visibility: contributors

Signal · S-135Low confidence◈ AI inferred

Organic queries containing “pricing” grew 31% while pricing-page CTR fell.

Search Console pattern flagged by the SEO agent. May overlap with S-112; similarity 0.81.

Source: Search ConsoleJul 18Similar: S-112

Emerging themes

Pricing uncertainty11 signals

Onboarding friction6 signals

Proof & credibility4 signals

Contradictions

Survey EV-201 rates pricing clarity 4.1/5, while sales calls describe it as opaque. Examine →

Unusual observations

One enterprise prospect asked for a public price “to justify the shortlist internally” — atypical for the segment. (S-129)

Frequently repeated

“Can’t estimate total cost” has appeared in every week since May (9 weeks running).

Challenges an assumption

S-129 challenges A-05 (“enterprise buyers expect negotiated pricing”). Assumption board →