Mission M-007
Evidence & assumption board
Facts, interpretations, beliefs, and unknowns — kept honestly apart.
Evidence 3
Evidence · EV-118Reliable✓ Verified
6 of 9 lost deals in June cited pricing uncertainty.
CRM analysis · Jun 30Independently verified: yes (RevOps)Supports: 2 claims
Evidence · EV-142Reliable✓ Verified
41% of trial accounts never complete the first integration step.
Product analytics · Jul 10Verified: yesSupports: minority position
Evidence · EV-150Unverified◈ AI extracted
Pricing-related organic queries grew 31% QoQ.
Search Console · Jul 18
Assumptions 3
Assumption · A-03Supported
Buyer trust, not awareness, blocks conversion.
Assumption · A-05Untested
Enterprise buyers expect negotiated pricing.
Depended on by: D-032 (pending)Testable: yes — interview sprintChallenged by S-129
Assumption · A-06Being tested
Case-study proof shortens evaluation.
Depended on by: content planTest: E-015, day 12 of 28
Contradictions 1
ContradictionUnresolved
Pricing clarity: opaque or fine?
EV-118 · sales calls: prospects can’t estimate cost.
EV-201 · Q2 survey: pricing clarity rated 4.1 / 5.
◈ Detected by AI · Jul 14
Unknowns 2
UnknownImportant
How enterprise buyers would react to transparent pricing.
Blocks D-032
Unknown
Which content types appear in closed-won journeys.
Raised in room Jun 26