Content initiative · Campaign “Honest pricing” · Channel: website · Objective: calculator completions
Calculator landing page — copy
Audience: mid-market ops leadersStatus: v2 in review
Asset categories
Articles 4
Social posts 9
Emails 4
Ads 12
Videos 1
Images 6
Presentations 1
Sales materials 3
Landing pages 3
◈ AI draft (Content agent)→
✓ Edited by Marcus Webb
Comparing v1 → v2 · 14 edits
Know what it costs. Before the call.
Most analytics vendors make you sit through three meetings to hear a number. We publish ours. Pick your volumes, connect points, and team size — and see your full annual cost in about three minutes.
Six of our last nine lost deals told us the same thing: they couldn’t build an internal business case without a price. So we removed the mystery. No “contact us.” No surprises at renewal.
Every price you see here is the price you sign.
Comments (2)
Marcus Webb: “Every price you see is the price you sign” — flagging for legal; discounts exist in annual prepay. Jul 18
Legal (G. Osei): Suggest “Published prices are our real list prices.” Reviewing full page Jul 21. Jul 19
Sources: E-014 readout · EV-118 · brand voice guide v4 · SEO brief (target: “supply chain analytics pricing”)
Quality panel
✓ Strategic alignment — matches decision D-031
✓ Audience relevance — ops-leader language
✓ Evidence — claims trace to EV-118, E-014
△ Brand voice — 2 sentences over plainness limit
✓ Clarity — grade 8 reading level
✓ Originality — no near-duplicate published
✓ Search optimization — primary term in H1, title
△ Accessibility — calculator labels pending
○ Legal / compliance — review Jul 21
All checks must pass or carry an accepted exception before the approval gate.