Launch · Mission M-007

“Honest pricing” — campaign + calculator launch

Launch: Mon Aug 4 · 09:00 CET EVOwner: Elena Volkov Go / no-go: NOT READY — 3 items open
70% READY
Readiness checklist
✓ Strategy approved D-031 · Jonas Lindqvist · Jun 28
✓ Campaign brief approved Daniel Reyes · Jul 14
△ Assets approved — 10 of 12 2 in review · Marcus Webb
△ Website ready — copy gate open blocks build · see Approval Center
✓ Campaigns configured (LinkedIn, search) Paid media agent · verified
✓ Tracking verified in staging Analytics agent + RevOps
✓ CRM automation active lifecycle routing tested
✗ Legal review complete scheduled Jul 21 · G. Osei
✓ Budget approved — $38K Daniel Reyes · Jul 15
✓ Rollback plan ready staging-verified Jul 18
✓ Owners available at launch EV, MW on call · no PTO conflict
Live dependencies
Blocker: calculator copy approvalMW M. Webb
At risk: legal review turnaroundGO G. Osei
At risk: 2 ad variants in reviewMW M. Webb
Final launch controls
Launch timeline
T−14d
Staging build + tracking dry run
T−10d · today
Approval gates: copy, legal, final assets
T−3d
Final validation + go/no-go review
T0 · Aug 4
Publish pages, activate campaigns, verify events
T+2h
First health check: delivery, consent, event fire
T+7d
First performance review → dashboard