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How can we create the most memorable shoe campaign of the World Cup?
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347 ideas · 891 people · 12 contributing right now
Exploring ideas together — a direction gets chosen Friday
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Wear Your Country
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Campaign live · day 6 · 21,400 pairs sold
Live and learning — fans in 12 markets
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What should winter feel like this year?
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Fresh sparks from the World Cup project
Idea world →🎨“A shoe designed by fans from each country.”
⚽️“Every purchase supports youth football.”
🛂“A digital passport that tracks every match.”
🌈“Shoes that unlock different colours after every win.”
🏟“Pop-up customisation studios outside stadiums.”
👵“My grandma still keeps her 1986 scarf. Shoes can be that.”
🎨“A shoe designed by fans from each country.”
⚽️“Every purchase supports youth football.”
🛂“A digital passport that tracks every match.”
🌈“Shoes that unlock different colours after every win.”
🏟“Pop-up customisation studios outside stadiums.”
👵“My grandma still keeps her 1986 scarf. Shoes can be that.”