Wear Your Country
LIVE · Day 6 of the campaign
What is happening?
🌍
Fans from Morocco, Argentina, and Brazil are sharing the campaign most actively.
Their share cards are travelling far beyond your usual audience — mostly through family group chats.🎨
Personalised shoes are getting more love than standard country designs.
When people add their own name or city, they’re far more likely to share — and to buy.🤔
The campaign is exciting people, but many leave before finishing their design.
Most drop off at the colour-choosing step. AI suggests fewer options up front. Explore this →4.8MPeople reached
182KShoes designed
21,400Shoes purchased
96KCampaign shares
12,700Fan submissions
$214KRaised for youth football 💜
In plain terms: reach is strong, designing is popular, and roughly 1 in 9 people who finish a design buys the pair. The biggest opportunity is helping more people finish.
📊 See detailed performance
Conversion rate2.4% visit → purchase (11.8% design-complete → purchase)
Acquisition cost$18.40 blended CAC, trending down
Channel performanceOrganic social 38% of purchases · paid social 31% · email 18% · search 13%
Experiment resultIdentity messaging outperforming performance messaging +42% CTR, +19% CVR
Audience segmentsDiaspora communities convert 2.1× local average
Funnel drop-off−54% at colour selection step (14 options shown)
AttributionLast-touch, 7-day click; MMM check scheduled day 14
Revenue$2.68M gross · 41% margin after donation