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@wearyourcountry Buenos Aires wakes up in gold and sky blue. Which country are you carrying? #WearYourCountry
Campaign studio · Wear Your Country
The campaign, as people will feel it
Not a task list — a sequence of experiences. Everything below is AI-drafted and human-editable. Click any piece to change it with plain words.
📣 Instagram campaign
⚙️ View setup
TargetingFootball interest + country affinity, 16–34
FormatsReels, carousel, stories; 9:16 + 1:1
Trackingview_content, design_start, share, purchase
Budget$180K launch flight, 12 markets
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@wearyourcountry Design yours. 48 countries. Millions of stories. One pair that’s only yours. #DesignedByFans
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@wearyourcountry POV: your team wins and your shoes unlock a new colour at midnight. #LivingShoe
🖥 Landing page
Open the page builder →🎯 Advertising
Your colours. Your streets.Limited World Cup editions — until they’re gone. Design yours
48 countries. One of them is home.Search: “world cup shoes [your country]”
The shoe that watches the match with you.Video · 15s · unlock story
From: Wear Your Country · Subject: Your country is waiting for you 🌍
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The tournament starts in 41 days.
Your country’s edition is ready to be made yours. Personalise it before the first whistle.
Start designingEverything in this campaign
📖Campaign storyReady
👥AudienceReady
👟Shoe conceptsIn progress
🎨Visual identityReady
🤳Influencer ideasIn progress
🏆Fan experienceWaiting
📊MeasurementReady
✅Review & approveYour turn