Choose a direction

Four ways this could go

React to the directions that move you. Amara Okafor, the campaign lead, makes the final call — AI never decides this part.

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1 · Wear Your Country

Limited shoes inspired by every participating country.

Why people may care: pride you can put on in the morning.
What makes it different: identity-first, not product-first.
What may be difficult: producing 48 country variations.
What AI could build: collection pages, country storytelling, launch ads.
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2 · Designed by the Fans

Supporters submit and vote on shoe designs.

Why people may care: their creativity on real shelves.
What makes it different: the crowd is the designer.
What may be difficult: fair voting and tight timelines.
What AI could build: design tool, contest site, voting system, social kit.
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3 · Every Step Builds the Game

Each purchase supports youth football programs.

Why people may care: buying becomes giving back.
What makes it different: legacy beyond the tournament.
What may be difficult: proving where the money goes.
What AI could build: impact tracker, partner stories, donation reporting.
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4 · The Living World Cup Shoe

The shoe’s digital identity evolves throughout the tournament.

Why people may care: the shoe keeps surprising you.
What makes it different: a product that follows the story.
What may be difficult: app experience quality and longevity.
What AI could build: digital passport, unlock system, match-day content.
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Amara chooses the direction this Friday.

1,204 reactions so far. Direction 1 is leading on meaning; Direction 2 on excitement.

See the chosen direction →